Recently, I’ve had the honor to create and illustrate an original new illustration style for Amazon. Working with Code and Theory, we honed in on a consistent approach. It was amazing to create the system and style guide from scratch. We double-downed on efforts to show diversity in characters, keeping the brand global and inclusive. I usually would start with sketches. Once a sketch was approved, I would create it as vector art and pngs for placements. I would often break down characters into layers for the animators, and sometimes animate myself.
