Motion + Design + Illustration
Working with Code and Theory, I was tasked to create an original illustration system for Henry Schein, a large medical and dental supply company. I developed a “scientifically friendly,” minimal yet playful style to give the subject matter a fresh take. We were careful to depict diversity and equality in the workplace and safety issues. Here, illustration is used to employ warmth and humanity to medical products and health.
Recently, I’ve had the honor to create and illustrate an original new illustration style for Amazon. Working with Code and Theory, we honed in on a consistent approach. It was amazing to create the system and style guide from scratch. We double-downed on efforts to show diversity in characters, keeping the brand global and inclusive. I usually would start with sketches. Once a sketch was approved, I would create it as vector art and pngs for placements. I would often break down characters into layers for the animators, and sometimes animate myself.
Along with illustration, I also specialize in icon design. Here is an icon family I created for Spectrum Health in collaboration with Baas Creative. I’m fascinated with the zen quality of distilling a concept into the most minimal shapes, to quickly communicate an idea. Here they are on the site: https://www.spectrumhealth.org/
While I was Senior Illustrator/Motion Designer at Sarankco, I created numerous animated GIFs, social posts, and illustrated portraits for the team.
Completed as a member of the SARANKCO design team.
I was commissioned to create 90 chalk portraits for The Work Revolution Summit, a tech event organized by the New York Tech Meetup non-profit.
Hewlett Packard Enterprise enlisted me to design motivational T-shirts for multiple internal occasions, including intern appreciation. “Celebrating HPE Alletra” was created to introduce a new product, while the rest of the designs are meant to boost intern awareness and excitement at HPE. Good company moral begins with excellent intern treatment. HPE’s brand colors provided great parameters to work within.