Motion + Design + Illustration
Berlin Rosen New York hired me to illustrate Indianapolis’s top landmarks and attractions for their “We Are One City” 2023 campaign.
Recently, I’ve had the honor to create and illustrate an original new illustration style for Amazon. Working with Code and Theory, we honed in on a consistent approach. It was amazing to create the system and style guide from scratch. We double-downed on efforts to show diversity in characters, keeping the brand global and inclusive. I usually would start with sketches. Once a sketch was approved, I would create it as vector art and pngs for placements. I would often break down characters into layers for the animators, and sometimes animate myself.
I illustrated Seven different “customer archetypes” for Valley Bank. Valley Bank customers can log in and take a quiz to discover which banking style they fit into:
Careful Manager
Cautious Traditionalist
Balanced Loyalist
Cruise Controller
Open Opportunist
Growth Stabilizer
Speedy Futurist
Johnson & Johnson’s Digital Content Lab has kept me busy with lots of freelance assignments since 2021. Their media team asked me to develop an editorial illustration style that’s apropo for their online brand. The style needed to feel warm yet illustrate various projects J&J are involved with during the pandemic. I brought in a mint green to play off of the J&J red, invoking a retro feel to the editorial style, and I’ve created numerous animated social placements over the months.
Along with illustration, I also specialize in icon design. Here is an icon family I created for Spectrum Health in collaboration with Baas Creative. I’m fascinated with the zen quality of distilling a concept into the most minimal shapes, to quickly communicate an idea. Here they are on the site: https://www.spectrumhealth.org/
Poster design for Amplifier’s Get Vaxxed campaign. My design was liked for it’s subtle representation of two shots (which the two held up fingers represent), which were necessary during the early part of the Pandemic.
While I was Senior Illustrator/Motion Designer at Sarankco, I created numerous animated GIFs, social posts, and illustrated portraits for the team.
Completed as a member of the SARANKCO design team.
New George’s reached out to me to design the promotional materials for an original play titled, Leap and the Net Will Appear. I had the opportunity to advertise it with colorful original illustrations and bright posters, merchandise, etc.
I was commissioned to create 90 chalk portraits for The Work Revolution Summit, a tech event organized by the New York Tech Meetup non-profit.
Hewlett Packard Enterprise enlisted me to design motivational T-shirts for multiple internal occasions, including intern appreciation. “Celebrating HPE Alletra” was created to introduce a new product, while the rest of the designs are meant to boost intern awareness and excitement at HPE. Good company moral begins with excellent intern treatment. HPE’s brand colors provided great parameters to work within.
I’m slowly trying to master Procreate as I strive to improve my character design skills, digital painting skills, life drawing skills, and texture skills. This is a sampling of personal and professional projects.